Alonso Villanueva aka Sound Era, born in 1993, has been a music lover since the first day he set foot on this earth. Starting his career as a DJ mixing at local parties in the border town of Juarez Mexico, he then quickly redefined his style of music into Full on psychedelic trance in 2009. At the age of 16 years old, he joins “Psytek Productions”, a local event organizer. He later becomes the pillar of the crew by showing an impeccable attitude and clear vision towards the company.
In 2011, Alonso formed his own promotional agency called Smart Booking Agency, bringing and working with many international artists in the Psychedelic Trance scene. After years of hard work, playing as a professional DJ, and keeping true to his heart, Alonso becomes an ambassador of his favorite record label, “United Beats Record”.
Alonso made his debut in 2018 as a producer, realising the great compilation “Party Smart Vol. 3”. At the moment Sound Era is developing his proyect working with many artists such as Mekkanikka, Block Device, Stryker, Hyriderz, Nax, Naylik and more. Dreams are always inspired by the purest thoughts, and Alonso has managed to crack the code to his dearest aspirations… Home